Managing expectation at Pro academies - Sports Psychology expert

Academy football is an eternal battle between blurred vision & misplaced expectation. The numbers don't lie, but for parents of those involved in it, reality often does.
EXCEPTION: Some players show promise very early and translate it into future stardom

Life as Premier league player is what young footballers aspire too. The 'Prem' is the ultimate. That said, any career in the game has appeal. Nothing wrong with having ambition, though. Problem is, who's driving that ambition?

When a youngster gets invited to an academy for a trial or training, it's an opportunity. An opportunity to experience something fun and to enjoy in different surroundings. Not just the chance to be a footballer.