The worst thing parents expect pro academy coaches to do

It's not up to the pro academy coaches to lay down the laws of life and help build the characteristics a pro player needs to succeed.
BY PRODUCT: Player conduct on the pitch is a reflection of life off it

What's needed for young players to 'make the grade' in professional football these days? Yes - skill, speed, or vision are qualities PRO academy coaches love to see in a young player, but these aren't everything. Most parents won't hold UEFA or FA coaching qualifications, nor are expected to. However, they still play a massive role in a child's football development.